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#1 Method to Success Includes Pay Per Call Lead Generation. 

What is Pay Per Call Lead Generation?

Pay per call advertising is a type of performance marketing where advertisers pay publishers for the quality calls they drive to the advertiser. In a mobile world, where more customers connect over the phone, pay per call empowers performance marketers to tap into these valuable interactions to drive more customers, more revenue, and an increased ROI.

Live Caller Lead Tracking

Pay Per Call uses both unique and dynamic source tracking numbers. Unique tracking numbers are the phone numbers that are specially created for that specific business. It gives us the ability to show advertiser and publisher partners clear tracking reports of how an ad is performing. The generated calls from different unique numbers allows for better analytics and improvements to different campaigns. For online Pay Per Call ads, unique code is attached to websites to track calls from online sources, as well as to provide insight into data such as keyword search leading to the online point of connection.

Online and Offline Channels

Pay Per Call opens up many channels for advertisers. Depending on the service or product that the advertiser is promoting, Lead Link Media would consider a variety of different online and offline options that could work. This can include print advertising, paid mobile ads, radio commercials, paid search, and email campaigns, to name a few. The diversity of available channels means advertisers could test and compare the effectiveness of time of day, geographical location, and many other factors to see which sources their leads are responding the most to.

We hope this has covered the basics for you, but please do contact us if you have more questions.

 

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